According to UNWTO World Tourism Barometer’s August Interim Update, the global tourism rebound is led by Asia Pacific and the Middle East, with 14% and 20% growth, respectively. Destinations countries in North East Asia (+16%), South-East Asia (+12%) and South Asia (+14%) have recorded double digit increases. Asian countries such as Sri Lanka (+49%), Japan (36%), Vietnam (35%) and Myanmar (35%) registered strong results, propelling Asia to become the second-most visited region in the world. International tourist arrivals increased by 7% for the first half of 2010. On a month-by-month basis, May(+10)), March(+9%) and June(+8%) were the strongest. The positive growth rates, together with the improving global economy, suggest that year-end results may exceed UNWTO’s forecast of 3% to 4%.