Social Media : Wake Up and Smell The Engagement !

I wrote this article earlier in the month after collecting my thoughts on what Social Media means to WorldNomads.com and how other travel companies might want to look at it from a different angle.

You can read the full article here.

Below is the first few para's to see if it whets your appetite!

"There has over the past few months been a lot of heated debate about the business value of Social Media.

A lot of it seems to be centred around the commercial ROI of advertising through the various Social Media channels.

Will Facebook start to yield stronger advertising revenues? Will ads on Bebo work? How can you monetize your presence on Flickr? is Twitter a waste of even 140 characters? Why did my wife buy a dog when I last went overseas? (ok, maybe not the last one).

In my humble opinion, I think businesses, particularly those in the travel space, need to look at Social Media from a different perspective and as I've stated "Wake up and Smell the Engagement!"."